Mona Ataya Mona Ataya

Mona Ataya describes her mission as ‘personal’; openly admitting that she didn’t feel empowered when she became a mother due to the lack of childcare product offerings.

When Mumzworld launched in 2011, Ataya envisioned the e-commerce platform to become a go to e-commerce destination for all mother, maternity, infant and childcare requirements.

Ataya’s found herself working at consumer goods giant Procter & Gamble in the United States, but left to join its rival Johnson and Johnson in both MENA and Europe.

She moved on to join her brother, Rabea Ataya, CEO of the region’s online recruitment platform Bayt.com, to transform how people searched for jobs online during the internet boom era. However it was hereafter she found her entrepreneurial flair.

After giving birth to twin boys she found a gap in the market through her own frustrations and challenges as a new mother, this led her to create Mumzworld.com. The portal is a bilingual online shopping destination for all things mother and child related, and has a catalogue of more than 100,000 products with a same day delivery service.

Being a mother herself, Ataya knew that mothers do not have a tolerance for bad quality or bad customer service, to which she believes it is attention to detail that has helped the brand become a success.

It has since received hefty investment from Wamda Capital, twofour54 and Endeavor Catalyst, to which Ataya says funds will be used for expansion across the GCC. 

Louis Lebbos and Muhammed Mekki

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AstroLabs was founded in 2012 and launched in 2013 by Louis Lebbos and Muhammed Mekki.

Mona Ataya

CEO, Mumzworld

Mona Ataya found a gap in the market through her own frustrations and challenges as a new mother.

Omar Kassim

CEO and Founder , Esanjo

Omar Kassim is on a new journey venturing into Blockchain technology with the launch of Esanjo.

Ronaldo Mouchawar

CEO and Co-Founder, SOUQ.com

Ronaldo Mouchawar believes entrepreneurship is part of his DNA, as he was born in Syria in a time where trading was thriving.
 

Louis Lebbos and Muhammed Mekki

Co-Founders, Astrolabs

AstroLabs was founded in 2012 and launched in 2013 by Louis Lebbos and Muhammed Mekki.

Mona Ataya

CEO, Mumzworld

Mona Ataya found a gap in the market through her own frustrations and challenges as a new mother.

Omar Kassim

CEO and Founder , Esanjo

Omar Kassim is on a new journey venturing into Blockchain technology with the launch of Esanjo.

Ronaldo Mouchawar

CEO and Co-Founder, SOUQ.com

Ronaldo Mouchawar believes entrepreneurship is part of his DNA, as he was born in Syria in a time where trading was thriving.